MarTechThe marketing AI and MarTech landscape
Official-source records organized by the decisions and workflows this executive audience owns; inclusion is not a recommendation.
Acontent supply chain and performance marketing Adobe describes planning, creation, activation, and performance workflows connected to its content and experience products.
Decision fit: Teams comparing content supply chain and performance marketing for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Agenerative creative services Adobe publishes image, video, design, and enterprise workflow capabilities under Firefly, with product-specific usage and rights terms.
Decision fit: Teams comparing generative creative services for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
SCRM, journeys, data, and agents Salesforce positions AI across campaign, content, data, personalization, and customer-engagement workflows.
Decision fit: Teams comparing CRM, journeys, data, and agents for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
HCRM-centered marketing and content assistance HubSpot publishes assistants and agents embedded in its marketing, sales, service, and content products.
Decision fit: Teams comparing CRM-centered marketing and content assistance for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Gadvertising planning and activation Google describes automated creative, bidding, campaign, and audience features inside Google Ads.
Decision fit: Teams comparing advertising planning and activation for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Msocial advertising automation Meta publishes automated campaign, audience, placement, budget, and creative capabilities for its advertising system.
Decision fit: Teams comparing social advertising automation for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Bcustomer engagement and journey orchestration Braze describes AI assistance and decisioning across messaging, content, experimentation, and journey workflows.
Decision fit: Teams comparing customer engagement and journey orchestration for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
KB2C CRM and lifecycle marketing Klaviyo publishes AI capabilities for content, segmentation, analytics, and customer messaging on its platform.
Decision fit: Teams comparing B2C CRM and lifecycle marketing for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Jmarketing content and brand operations Jasper positions its platform around brand-controlled marketing content, campaigns, and workflow applications.
Decision fit: Teams comparing marketing content and brand operations for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Wenterprise generative AI and content workflows Writer publishes enterprise AI applications and platform capabilities for content and knowledge-intensive workflows.
Decision fit: Teams comparing enterprise generative AI and content workflows for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Scustomer experience and social operations Sprinklr describes AI across listening, care, social, insights, and marketing operations.
Decision fit: Teams comparing customer experience and social operations for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.
Hwarehouse-connected audience decisioning Hightouch positions decisioning and activation around data held in a customer's warehouse and connected destinations.
Decision fit: Teams comparing warehouse-connected audience decisioning for ai for cmos decisions, where the documented scope matches the intended workflow, data, controls, and operating model.